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The Shadow Team – the Power behind a Great Work at Home Business


You have gotten into a work at home business.  Maybe it’s an MLM, or affiliate marketing, or People String.  And all you hear is that you must have a mentor.  Someone to show you the ropes.  Someone to guide you past the quagmires and pitfalls of business.

This is certainly true that everyone needs a mentor to turn to.   Everyone also needs team members that I like to call the Shadow Team.  The Shadow Team is your family.  The Shadow Team is there in your corner, rooting for your success, cheering the loudest when you cross the finish line.

But in order for them to be there at the finish line, they must be there from the start and through all the ups and downs.  It is particularly hard to remain committed and focused to starting any kind of enterprise, when you have family responsibilities, especially with small children in the house.  They want and expect a lot of dad or mom time.

I am going to tell you a story.  A story about a young woman, me.    I wanted to be a stay at home mom and yet contribute to the family income.  I became a basket weaver and had my own small business.  My son, Mat, who at the time was two, loved to play in my workroom.  He loved to sit on my lap and examine all the tools of the trade  I dreamed up things for him to help me with, so that he would contentedly “work” at my side, allowing me to get projects finished.

One month, my mom and I decided to do a craft show.  She was making dolls and hearts, as the country theme was very much in style then.  Mat loved to help stuff the hearts with the stuffing.  This is Mat.

Mat - Age 2

Mat - hard at work

Mat did not mind when mom had to “go to work” as he was part of the team.

It is very easy to involve your family in your business.  Younger ones can get you snacks, stuff envelopes, put on stamps, dust the furniture.  Any kind of activity that makes them feel they are a part of helping you.

Older children and teens can help you with ideas.  Discuss with them the ins and outs of the business.  I think you would be surprised at what good strategists they are.  And they certainly think out of the box.  Open your mind to their ideas.  Have them help you implement them.

Spouses?  Well, we all know how important it is to have your significant other on your side.  Without that support, the business is certainly going to struggle.

I heard a story about a man who wanted to own investment property.  The family totally resisted the idea making it difficult for the man.  Then he got them involved in the house hunting and decision making process.  The children learned how to negotiate and locate good deals.  It became a “family” business.

Encourage your family team to be actively involved in your business.  It is a great way to get work done and have quality family time.

Wishing you all the success!

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Categories : Internet Marketing


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  8. Carstarphen says:

    Hey Sharon,

    Thanks for sharing that story. It seems like outsourcing is becoming sort of a cliche in the online marketing world. I think the first people we should outsource to are family and friends. Keep it the family…ya know what I mean? Good post.

    Thanks again,


    The Cartoon Coach

  9. Faith says:

    A nice story Sharon. An adorable little boy. Thanks for the mini blog Info.

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