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Jul
04

Use Article Directory Submission for an Effective Marketing Strategy:Part 2

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In Part 1 of Use Article Directory Submission for an Effective Marketing Strategy, I told our story of how we started developing ideas for writing our articles.  I discussed things we do to come up with ideas.

In Part 2, I want to discuss how you take that idea and transform it into a title.

You have your idea.  Now, one of the most important parts of your article is your title line.  Why?

  • When you are submitting to the ezines, your title needs to be compelling enough to make that reader click on your title to access the article.   The competition for reader’s time is fierce and it takes a while to build up a following.  So your title must be intriguing without being stupid.

This is an example of a title line that is getting lots or reads: “Do You Know These Seven Elements of Online Success?”

Go to Go Articles and review some articles.  Great place for ideas, by the way.

  • Also, you need a keyword phrase in your title line that will display in the search results for Google, Yahoo, etc.  Can you guess what the keyword phrase is in the title above?  My guess would be Online Success.  I took my guess and plopped it into the keyword search tool and this was the result.

So you have located your keyword, but it is important to make the title make sense.  Now this one is not as easy as it sounds.  You might find an awesome long tail keyword phrase that does not have severe competition.  But working it into a dynamic title line sometimes takes some creative license.  And sometimes, there is some give and take.  Do you want more search engine punch or is it going on your own site where direct searches may not be as important?

You have your idea, your keyword phrase and a possible title line.  What do you do next?  This is what I do.  I use this awesome site, Advanced Marketing Institute, where you can put your title in and it analyzes it for emotional marketing value based on Intellectual, Empathetic, and Spiritual criteria.

I am going to use the title of this post and show you the results.

Adavanced Marketing Institute

Headline Analyzer

Now for a little homework.  What keyword phrase did I use?  Put this headline in the analyzer and bring the score up.

Or better yet, put in your title and start trying different values to bring up your score.  I usually like to tap into at least two of the criteria, Intellectual, Empathetic or Spiritual.  But this time, I accepted this one and moved on.  This site can get a little bit addicting.

Best of luck on all of your articles.  Get started today.

{sharon}

P.S.  For a great source for copy writing, don’t forget the Ultimate Guide to Google Adwords and also the Copy Writer’s Guild.

P.S.S.  Part 3 in a few days.  See you then!

P.S.S..S.  If you already know all this stuff, check out this great Article Submitter Program.

For part three, go to Use Article Directory Submission for an Effective marketing Stategy:Part 3

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Categories : Internet Marketing

Comments

  1. Wonderful article, lots of practical knowledge.

  2. Awesome blog post, plenty of very good details. I am going to point out to my friend and ask them what they think.

  3. Brilliant blog post, plenty of practical info.

    • Sharon says:

      Hi Zetta,

      Everyone is in a most generous mood today. Thanks for visiting and give us a digg or propel or well, you know.

  4. Here is the 2nd occasion I’ve discovered your site within the last couple weeks. Seems as if I should bookmark it.

  5. Devora Fido says:

    Excellent blog post, loads of handy knowledge.

  6. Siu Doremus says:

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  7. This is actually the 2nd instance I’ve come across your web sites within the last couple weeks. Seems like I should bookmark it.

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  9. Great article, loads of fantastic material. I am going to show my buddies and ask them the things they think.

  10. Advanced Site Submitter…

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