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In Part 1 of Use Article Directory Submission for an Effective Marketing Strategy, I told our story of how we started developing ideas for writing our articles.  I discussed things we do to come up with ideas.

In Use Article Directory Submission for an Effective Marketing Strategy:Part 2 , we discussed how you take that idea and transform it into a title.

You have your title line and what do you do next?

At this point in time, I take my original keyword in my title line, and expand the search to come up with other related keywords that might work in my article.

So let’s say we use Article Submission as our keyword.  If I put this in my google search window, it pulls up 14,900,000 results in (o.22 seconds).  Now I don’t know about you, but to me that fact alone is absolutely mind boggling.  The things Google does is simply awesome.

What we want to do is look at the left hand side of the page.

Click on that little arrow next to more search tools. Wow.  Look at all those cool ways to look at things.  But the one I want you to look at now is the Standard View – Related searches.  Once you click that, you will see a completely new list that you can run through your keyword research tool.

Related Google Searches

Is that too cool or what?   This is what people are searching for RIGHT NOW!  I love this part.

Ok.  Back to work.  You have your list of keywords in hand.  Write them down or have them up on your second monitor.  If you don’t have a second monitor, check out our video on How to use Dual Monitors and see how easy it is to set up.  But, I digress.

Now you have to write.  I know that’s the hard part.

Here is something you can do to get the juices flowing.  Take a couple of your keywords, go to one of the ezines, use those keywords to search articles and get idea.  DO NOT COPY.  Quickly jot down ideas and go back to work.

There are three key points that I want to stress to you when you are writing.

  1. Scanability:  Your article must be able to be scanned by today’s internet reader.  They want to be able to breeze over the written word.  Paragraphs should absolutely be no longer that three sentences.
  2. Bullets/Numbering:  Internet readers love bullet points.  Once again goes back to being able to scan the article.
  3. Emphasis: Place emphasis where you want by using bold, italicized, or Underlined. Once in awhile you can get away with CAPS, but do not use it frequently.  In today’s IM world, that is the equivalent of YELLING.

When you are writing for your own blog you can add images.

One of my readers once told me I needed more images.  And I felt like he had a valid point.  But in the ezines, many times they are not allowed.  So you must remember to paint the picture with your words.  And people love stories.  Can you tell it in story fashion?

A long time ago, I was told to start journaling.  And at that point in time, putting pen to paper was about the equivalent of eating Brussels sprouts.  🙁   So I would sit down with my pad of paper and my pen.  Do you know what I wrote?

I always started with my grocery list, which progressed to what I did that day, which progressed into flowing thinking.  Before I knew it, I had all kinds of little ideas and tidbits in the middle of the grocery list.  Kinda dumb, huh?  But it worked and I got past that writer’s brick wall.

HOMEWORK: If you haven’t yet, write your first article.  Remember the three key points, plaster a smile on your face (like you really mean it), and get to work.

Can’t wait to read it.  See you on the flip side.

{sharon}

P.S.  If you like this series on article submission, please help a fellow writer out and give me a tweet or bookmark.

We love to hear your comments.  Do you have any tips to share with our readers?

Categories : Internet Marketing
Comments (28)

Sharon is a happy camper.  When mama’s happy, everybody is happy.  We finally realized a lifelong dream of Sharons.  She has always wanted to own a jeep.  Did she dream of owning a brand new jeep?  No.  She wanted an older one, one that she wasn’t afraid of beating up.  Because, you see, she loves nature.  She loves going to places that you can’t get to by everyday means.

The trail in Ocala National Forest.

This desire intensified when we went to Sedona, Arizona and rented a jeep for the day.  We got into areas that you could only get there by a 4 wheel drive vehicle or a horse.   She said NO to the horse.  🙂

Many of our pictures at the top of our site are from those excursions during that 24 hour period.

We took our first real break from our business this Saturday and went Jeeping in the Ocala National Forest.  But even as we were driving to our destination, as always our discussion turned to our business which we love.  Internet marketing has so many twists and turns that you need a score card to keep up.

We were deep in the forest and suddenly we came to a crossroads.  Which way to go?  Now, I am going to admit to something that an experienced jeeper should never admit to.

Ocala National Forest crossroads - which way to go?

I came unprepared.  I had no map, nothing to tell me where I was at or where to go to.  We were wandering aimlessly with no sense of direction.  What if I got stuck?  Or we broke down?  Hello, sir, I am in the Ocala National Forest, please come get me.  Duh!

While we did do some trails and managed to get the jeep quite muddy, we did decide to go straight so we could find our way back out.  But I am sure, we probably missed some pretty cool stuff.  So we found the Rangers Visitor center, got maps, came home, looked online for more detailed maps, and planned the next strategy.

Excursions into the forest is much like internet marketing.  Without a road map, or game plan, of where you want to go or what you want to achieve, you can end up using valuable time aimlessly.

There is internet marketing software that includes great training.  Get a road map.  Don’t wander aimlessly.  Have a sense of purpose and direction.

Truman - Experience at the wheel.


Wishing you all the best!   Grab those dreams.

Truman

P.S.  Meet me at the crossroads, I have your map to successfully market your business.

P.S.S.  Join us in the Tattler Forum that is coming soon.  Revealing our tips, tricks, and crossroad experiences and sharing and learning from yours.

P.S.S.S.  What crossroads have you experienced or dreams realized?  Share the good, the bad, and the ugly.

Categories : Internet Marketing
Comments (8)

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